Wednesday, July 22, 2009

My Google AdWords Adventure

I've been trying to figure out better ways to advertise my shop online. Project Wonderful has been quite good, but I thought it was time to try Google AdWords. It's a small text ad on the right side bar and you pick the keywords that will trigger your ad being shown. You "bid" on the space and pay per click - more popular search terms like "iPod" come with a hefty price per click. I've limited my campaign to 5 cents per click and $1 a day to start.

My first ad didn't seem to be working at all, and then I figured out it was active but not approved yet. My best guess is that I shouldn't have used "iPod" in the ad. So I reworded it with "MP3 player" instead, and that one was approved right away. I also have an ad directed at people searching for coffee cup cozies.

The tracking tools are a little confusing at first, and they seem to update at different times. It seems that my billing summary is the most accurate about current clicks. Here's a snapshot of the overall tracking thingy though -


I'm going to work on refining my keywords and trying out different wording in the ads, but I'm pretty pleased so far. I'm not sure how to figure out exactly how many (if any) sales I'm getting from it though. I figure that if my sales seem to increase, especially if I get an increase in customers who signed up to Etsy the day they ordered, it must be working. :)

If you haven't entered yet, click here for my free custom cup cozy giveaway! There are four ways to enter.

4 comments:

  1. very cool - hopefully the ads work!

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  2. hey, I do that for a living (I work for an online marketing agency) but haven't got round to try it for personal use to drive traffic to my blog. I've got Google ads on my blog, so they sent me a £50 voucher for me to test having my own campaigns. I haven't got an etsy shop yet (that's on my list of things to do but won't be until next year) but with it being a freebie from Google I might just try it to see if traffic to my blog increases.

    Good luck with your ads and keep us posted.

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  3. I hope it works out, sounds good anyway!!

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